I have to admire a tech website that launches with a pet-related story on the home page. It's not often my geek nature and my dog-loving nature collide so happily. The new GeekWire tech news site, which just launched today, includes a story about PetHub, a Seattle startup that's now selling pet ID tags that have barcodes on the back (see: Where's Fido? High-tech tags help pet owners retrieve lost pals).
Instead of the old fashioned methods of going door-to-door, tacking a found pet's photo to a light pole or taking Fido to a shelter to see if he has a microchip, the PetHub ID tag barcodes are readable with smart phone apps that link to a Web "profile page" for your pet, which can provide whatever information you want to share -- an emergency phone number, contact info for your vet's office or a dog daycare, etc.). Cool idea! Although I suppose it won't hit the sweet spot of usefulness until more people have barcode reader apps on their phones. (I confess, I already have one such app...that's the geek nature coming through.)